What feels like a long-awaited unveil is finally here. The next iteration of our journey and future. Our gratitude runs deep for the ongoing support of our customers and community. As a small business, building a brand for five years and starting all over again is not without its challenges. But it's also a huge reason to celebrate.
Our new name takes us beyond linen and better represents where we’re going. And it’s a name we hope our customers will connect to, with the commitment to restful living you can feel in all our products.
We refer to ourselves as Rest Enthusiasts, because life isn’t perfect and, really, rest isn’t either. Moving forward, we're leaning into the imperfect and embracing the slow down. A few breaths after stepping out of the shower, moving your body to get energy flowing, or laying in bed bingeing your favourite show — make room for rest. Your way.
The design process to bring Wilet to life has been exhilarating and gives us new energy and renewed purpose. The inspiration we pulled from is both bold, yet calm; striking, yet peaceful.