Hi, We're Wilet.

Hi, We're Wilet.

Posted by Anna Heyd on

Meet Wilet.

What feels like a long-awaited unveil is finally here. The next iteration of our journey and future. Our gratitude runs deep for the ongoing support of our customers and community. As a small business, building a brand for five years and starting all over again is not without its challenges. But it's also a huge reason to celebrate.

Our new name takes us beyond linen and better represents where we’re going. And it’s a name we hope our customers will connect to, with the commitment to restful living you can feel in all our products.



We refer to ourselves as Rest Enthusiasts, because life isn’t perfect and, really, rest isn’t either. Moving forward, we're leaning into the imperfect and embracing the slow down. A few breaths after stepping out of the shower, moving your body to get energy flowing, or laying in bed bingeing your favourite show — make room for rest. Your way.



The design process to bring Wilet to life has been exhilarating and gives us new energy and renewed purpose. The inspiration we pulled from is both bold, yet calm; striking, yet peaceful.  



While this new chapter for our business will introduce many fresh elements and additional product categories to further serve our customers, rest assured that the linen products you know and love still remain. Your feedback is so valuable to us, so once you have taken a moment to experience Wilet, we would love to hear what you think. 

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  • Love the new name and look! And still the same great products … Happy launch day!!

    Sue on

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